Ad Sales™ 4

The Complete, Cross-Platform Display Ad Sales Management Solution

Ad Sales™ 4 is a semi-custom software solution that helps you manage your print ads, online ads, and event sponsorships.  Ad Sales 4 allows your sales team to manage and track client histories and communications, multi-ad contracts, individual insertion orders, rate cards and budgets, and more.  Plus, the suite of management reports will help you track your results, discover new efficiencies — and maximize your profitability!

Give Your Publication a Competitive Edge with Ad Sales 4

Ad Contracts - Create multiple ad contracts with negotiated rate cards, frequency, and discounts. Track ads taken against a contract to ensure timely fulfillment of terms. Revise and reprint contracts as necessary. Track status and revenue-to-date by individual contract, client account, and agency.

Sales and Pipeline Management - Ad Sales 4 provides accurate sales forecasts with probability assignments by individual insertion. Track your account leads and manage client rosters. Set and analyze monthly sales goals by publication, ad type, and account executive.

Account Management - Manage all account information for your clients and advertising agencies. Maintain up-to-date contact lists and tracks all communications with each contact or account. Send email communications to account contacts directly from within the system. Initiate insertion orders and manage order histories and at the Account level.

Issue Schedules - View and track past and upcoming issues for single or multiple publications and special reports. Track ad and copy deadlines for each issue with a complete list of all insertion orders.

Rate Cards for Print and Online Ads - Control rate cards, agency discounts, and currency information, including multiple currencies and exchange rates for euros, pounds sterling, and US dollars.

Calendar - Manage issue calendars, special events, account executive tasks and meetings with the Ad Sales 4 Calendar feature. View these activities in the integrated calendar in monthly or weekly formats, and export them to MS Exchange or Apple iCal.

Insertion Orders - Manage single print and online ads or contract-based insertion orders with Ad Sales 4. Current rates are automatically entered based on publication, rate card, insertion type, and size. Override rate card for one-off discounts. Create non-revenue generating insertions or add additional charges. Easily manage premium placement assignments and competitive separation.

General System Management - Manage user access and passwords, schedule regular back-ups, and modify the wiki-style help module.

Reports – Leverage the wide range of management reports available in Ad Sales 4 that can be generated by publication, ad type, account category, and data range and printed or saved in PDF format:

• Dailies by issue and account
• Account Executive Totals by ad type and status
• Sales Analysis by issue, day of week, and parliamentary session status
• Monthly Budgets, including net sales and variance against budget
• Non-Revenue Insertions by type
• Issue Summary and Insertion Status by issue
• Period Revenue Comparisons by account executive, category or account
• Top Account and Agency Spenders by publication and date range
• Contract Status and 6/11 Month Reports
• Page and Position in issue by account or account executive
• Account Activity (total sales, average ad size and position, etc.)

Contact us for more information or to schedule a demo of Ad Sales 4.